Paula Wynne - Create a Successful Website

Pimp My Site Experts

Introducing Our Expert Panel

For my second book I gathered the finest experts in online marketing. Get to know them by checking out their biography and brief business summaries before you read their advice.

Toby Beresford 
Business: Nudge Social Media             
Website: www.nudgesocialmedia.com
Type of site: Social Media Expert
Toby  is a web applications entrepreneur with a slew of web projects to his name: from NHS telemedicine for faster skin complaint diagnosis in the late 90s to playing Facebook quizzes about your online friends for Sony PlayStation in 2010. Having founded Nudge Social Media in 2008 his current specialty is creating entertaining Facebook applications for advertising campaigns.

 

Ian Dodson
Business: Digital Marketing Institute
Website: www.digitalmarketinginstitute.co.uk 
Type of site: Digital Marketing Training 
Ian Dodson is the Chief Executive of the Digital Marketing Institute. He has worked in e-business for 12 years working for organisations such as Oracle Consulting and Web Kitchen. He works with leading brands and organisations on the implementation of digital strategies. He is a prolific writer and speaker on all matters digital.
 

Ross Jackson
Business: Search Consultant
Website: www.rossjackson.co.uk
Type of site: Consultancy

Ross has been an internet marketing specialist since 1998. He has always believed that a website is no use to anyone unless it has targeted visitors, and has focused on search engine marketing (both SEO and PPC), and website conversion throughout his career.

Over the years, Ross has worked with an enormous variety of organisations, from the very largest multinationals to the smallest 1 person outfits. He has managed multimillion pound AdWords campaigns, optimised many websites to the top of the organic listings, and trained hundreds of people in how to best go about promoting their own sites. Ross’s motivation and primary focus for the service he provides is to ‘turn searchers into visitors, and visitors into customers’.

Judith Lewis
Business: Project Metal
Type of site: Integrated Marketing Agency

Judith comes from a technical background, having taken programming courses in high school in her home town of Toronto, Canada in 1986. Judith has extensive experience in performing “hands-on” SEO, indulging in everything from keyword research through to content development and link building.  As Search Director at i-level, Judith worked strategically with the search team for clients including Fidelity, GalaCoral, the National Gallery, NBC Universal, Readers Digest, Bayer, RBS & NatWest, the CIPD, Orange and the COI (UK Government), creating integrated strategies involving paid and natural search combined with social media marketing.

At Project Metal Judith is heading up the specialist search team, working to deliver a fully integrated digital solution to clients.  She is working on integrated online strategic solutions, online reputation management, social media engagement strategies, technical auditing, optimisation of digital assets (text, image, video, news, etc), bespoke training, search consultancy and competitive assessment and analysis.

Judith writes regularly for SEO Chicks as a blogger, Centaur’s “Technology Weekly”, a B2B newsletter covering news around the internet and Mostly About Chocolate where she writes about her other passion.  She speaks at various conferences and enjoys sharing her knowledge.

Dan Fallon
Business: Search Star
Website: www.search-star.co.uk
Type of site: Adwords Experts
Dan Fallon is Managing Director of Search Ltd and first bought advertising from Google in 2002. He immediately saw search’s potential versus other advertising media and focussed his career and client budgets into search. Dan started working in advertising in 1992 after graduating from Warwick University where he studied economics. He gained the Chartered Institute of Marketing Diploma in 1993. From 1993 to 2005 Dan worked in media agencies buying advertising (MediaCom, Manning Gottlieb OMD and The Response Team) starting as a Graduate Planner/Buyer & becoming a Media Director.

In January 2005 Dan became one of the first people in the UK to qualify as a Google Advertising Professional and founded Search Star Ltd. Search Star Ltd currently has five staff working for c. 30 happy clients driving clicks, analysing results and optimising for profit.

 

Dee Blick
Business: Marketing Consultant
Website: www.themarketinggym.org
Type of site: Marketing

Dee Blick is a Fellow of the Chartered Institute of Marketing, the World’s largest marketing body. Fellowship is the highest status that can be awarded to any marketer worldwide. Dee has 26 years’ marketing experience gained working with blue chip organisations and SMEs.  She has extensive experience in new product development and marketing strategy, with a track record of very successful campaigns that have been delivered on a shoestring budget. 

 

In the last six years Dee has won six awards for her press releases, adverts and media business articles. Dee is also a published author of the Amazon best seller; Powerful Marketing on a Shoestring Budget for Small Businesses. She is currently writing the sequel which will be published in 2011.
 

Dee also writes for a number of recognised brands including British Telecom, The Hamerville Publishing Group, plus many other publications and she is a voracious, entertaining blogger. Dee has also featured as a marketing entrepreneur on the BBC alongside The Apprentice star Saira Khan.


Andrew Seel
Business: Qube Media
Website:www.qubemedia.net
Type of site: Social Media Agency
Twitter: seelpod
Blog: www.qubemedia.net/blog

Andrew Seel is Managing Director of Qube Media, one of the original social media consultancies and Director of ThePet.net, a leading social networking site for pet owners and businesses. He is a social media and marketing expert with over 15 years experience in the digital industry. His social media experience goes back to the early days of the web in 1996 where he managed the development of online communities for AOL. As Senior Editor for Travel, he worked with major partners including LastMinute.com and Expedia.

 

 
He later set up award winning digital consultancy Getfrank and was involved in major community projects such as Black and Asian History Map for Channel 4 and Gorillaz animated band for EMI.He is now Managing Director of Qube and leads on social media and collaboration strategy working with clients such as Saatchi & Saatchi, Wall’s, Virgin Atlantic and the Financial Services Authority. A genuine innovator, he is skilled at making social media understandable and practical.


Alex Johnson
Journalist
Business: Shedworking
Website: www.shedworking.co.uk
Type of site: Blog about shed working
Twitter: @shedworking
Blog: www.theblogonthebookshelf.blogspot.com and

www.junglecatmedia.com
 
Alex Johnson is the founding editor of Shedworking,  devoted to the lifestyles of those who work from garden offices and other shedlike atmospheres. Alex is a freelance journalist, part of the online team at The Independent newspaper, webmaster at Designer Breakfasts and an editorial consultant for several major charities. He is a judge in the internationally - acclaimed Shed of the Year competition.

 

As well as Shedworking he writes blogs on bookshelves and Junglecat Media. He is married with three children and lives in St Albans. Alex also coaches on Social Media under the company, Junglecat Media.


Anthony Quigley
Business: Web Kitchen
Website: www.webkitchen.ie
Type of site: Web Consultants
Twitter: twitter.com/dmigroup
LinkedIn: http://ie.linkedin.com/in/anthonyquigley

Anthony is a leading online marketer and expert in all things digital. As founder and CEO of Irish-based Digital Marketing Institute, Ireland's leading professional body for the digital marketing industry, Anthony is considered one of the pioneers of digital marketing in Ireland.

Anthony advises and mentors organisations in how to plan and implement digital marketing campaigns, using online technologies as part of their business growth.  Anthony’s Specialties include Digital Marketing, Google, Social Media Networking, Online Marketing Strategy Development.


Fiona Wright
Journalist
Business: School Buzz
Website: www.schoolbuzz.co.uk and

www.testdriveanyjob.com
Type of site: School Buzz: Parenting with a focus on the school buzz. Test Drive Any Job: Work experience for grown ups 

 

Fiona Wright has been a journalist and editor for national consumer magazines and newspapers for 20 years. She was Editor of women’s magazine Shape, and has written and edited for titles including the Daily Mail, The Mirror, The Daily Express, She, Glamour, Woman and Home and Good Housekeeping. She’s appeared  as a media expert on GMTV, BBC breakfast and Sky News and LK Today.

Fiona has also lectured in PR and Journalism at London's Metropolitan University. She currently runs a media consultancy and is co-founder of two website businesses:  SCHOOLBUZZ.CO.UK, a parenting website, and TestDriveAnyJob.com, which finds work experience for grown ups.  
 
 

Paula's book will be on sale on Amazon and in bookstores from November 2010.