Pimp My Site

Paula's second book, Pimp My Site published by Wiley is a complete course in do-it-yourself digital marketing in 14 bite-sized lesson.

From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.

 

Pimp My Site

 ... is an online toolkit for Web 2 savvy marketers to optimise, promote, market and publicise a website. This book is aimed at new business start ups, small businesses and individual business owners who see the benefit of some sound ‘Do It Yourself’ advice.

See the fantastic list of contributing experts, who have generously given their time to share their experience, advice and knowledge on the various chapters in the book.

What you'll learn when you read this book
* Planning your PR and Marketing
* Keywords and search engine optimisation
* Search Marketing and how to become Google’s No 1
* PR and how to promote your site with PR tools
* Using Awards and sponsorships to raise awareness
* Other PR strategies to drive traffic to your site
* Marketing and maximising online strategies
* Social Media and how to interact with your audience

 

Chapters:
* Digital Marketing
* Keywords
* Keyword Tools
* Search Engine Optimisation
* Marketing Tools
* Online Marketing
* Video Marketing
* Social Media
* Social Media Tools
* PR
* PR Tools
* Email Marketing
* Email Marketing Tools

 

Jam Packed with:
* To Dos
* Pros and Cons
* Bulleted lists
* Checklists
* Questions to ask
* Dos and Don’ts
* Expert’s advise
 

This down to earth book is a practical guide using insider tools to raise your website’s profile, attract media attention, harness your industry expertise and drive traffic to your online business.

 

See testimonials from the workshops and courses Paula runs, which will prove that this practical book is a MUST HAVE for all budding internet entrepreneurs!

The book will be on sale on Amazon and in bookstores from early 2011.