Pimp My Site Table Of Contents

Here is a list of the table of contents for Pimp My Site so you can see the extensive list of digital marketing topics the book covers. Why not read a free chapter to see if this book could help you?

DAY 1: DIGITAL MARKETING

What is digital marketing
Digital Marketing Strategy
Planning a Digital Marketing Strategy
Outbound and Inbound Marketing
Search Engines and how they work
Organic versus Paid searches

DAY 2: KEYWORDS

What are keywords
Using keywords effectively
Keyword Strategy
How to work with keywords
Where to use keywords
Keyword traps
Monitoring keyword performance
Strategic keyword placement
Longtail and niche keyword

DAY 3: KEYWORD TOOLS

Keyword tools
Google's Tools
Free tools
Paid tools
Tools checklist

DAY 4: SEARCH ENGINE OPTIMISATION

Built in SEO
SEO basics
Page Anatomy
Meta Data, how to use Meta Data
Understanding Meta Data
On Page SEO and Off page SEO
Inbound and outbound links   

DAY 5: SEARCH TOOLS

Google's Page Rank
SEO Resources
Google Adwords and Other PPC
Display Ads
Google Analytics

DAY 6: NETWORKING

Offline and Online networking
How to network effectively
LinkedIn and best practice
Top LinkedIn Tips

DAY 7: MARKETING TOOLS

Bookmarking
Blogging and Blogging Tools
Article Marketing
Anatomy of a great article
EBooks


DAY 8: SOCIAL MEDIA

What is Social Media
How to build a network
Social Media Strategy
How to create a large following 

DAY 9: SOCIAL MEDIA TOOLS

Social toolkit
Facebook
Twitter
YouTube
Social Media Platforms and Tools
Monitoring SM 

DAY 10: PR

Online reputation Management
Online PR
Free Publicity
Planning your PR
PR Strategy
How to write a Press Release
Optimising a Press Release
Newsworthiness and finding angles

DAY 11: PR TOOLS

Press Kit
News wires
PR Resources
Photo calls and pitches
Media alerts
PR Toolkit

DAY 12: AWARDS

How to win awards
Awards Toolkit

DAY 13: EMAIL MARKETING

What is Email Marketing?
Building data
Template design
Email jargon, Subject lines
Roadblocks

DAY 14: EMAIL MARKETING TOOLS

Email marketing solutions
Spam and deliver
Performance MOT
Permission Impossible
Legal Compliance

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