Create A Successful Website Contents

Here is the table of contents featured in Create A Successful Website. For a bit of fun and difference I listed the chapters as 'Days' but this does not mean you have to do this website tasks over this number of days. It is the kind of book that you can easily dipped in and out, whenever you need to check a particular topic or go back and refresh yourself on certain ideas for your website.


DAY 1: RESEARCH AND PLANNING

Naming your site
Domain Names
Hosting
Setting Goals
SWOT Analysis
Competitive Analysis
Testing the market
Research List   

DAY 2: BRANDING

Building your brand
Creating a Visual Identity
Researching brands
Golden Rules
Email Signature
Google Alerts

DAY 3: NAVIGATION

Navigate your site
CMS - Content Managed System
Understanding web pages
Website Navigation
Navigation Map
Navigation Rules


DAY 4: FREE WEBSITES

Free versus paid sites
List of free websites
Analysis of free websites

DAY 5: HOSTED SITES

what is a hosted site
Why use hosted sites
Which hosted site for you?
List of hosted sites
Analysis of hosted sites

DAY 6: BESPOKE WEBSITES

What is a bespoke web design?
How to work with a developer
Web development brief
CMS for development
Questions for a developer
Payment plans
Dealing with developer issues
Testing and sign off

DAY 7: STICKY CONTENT

Publishing content
What to publish
User generated content
Content dos and don’ts
Finding content
Sources of good content
Dynamic content


DAY 8: ECOMMERCE

What is eCommerce
Secure online shops
Merchant Banking
Secure trading gateways
Choosing eCommerce partners
Websites to research
Payment compliance
Data Protection
Easy ways to sell online

DAY 9: REVENUE

Catch ‘em while you can
Monetise your site
Affiliate Marketing
Lead generation
Subscriptions
Banner advertising
Sponsorships
Key Performance Indicators

DAY 10: GO LIVE

What is go live?
Steps before go live
Tracking traffic
IP and Servers
Road test
Go Live checklist

Buy Create A Successful Webiste on Amazon. Also, check out Pimp My Site's full list of contents for learning how to optimise and promote your website.